Recent events have clearly shown the power of the media on public opinion. Every fire department relies on a continuing positive public image to operate successfully. Ask yourself, “Are we doing all we can to positively influence public opinion of our department? And, are we ready to face a tough reporter at a mass casualty scene?” This hands-on sixhour

training program (3 two-hour sessions) teaches the basics that every department needs to know to establish and maintain excellent media relations in your community.

The Program Covers:
  - The role of the Public Information Officer

  - Public disclosure laws

  - Media relations

  - Writing press releases and conducting press briefings

  - Handling emergency scene interviews

The Program Materials Include:
  - One 20-minute DVD or Video

  - A step-by-step lesson plan

  - New! CD-ROM with Instructor’s PowerPoint presentation

  - Overhead transparency masters

  - Student worksheets for program activities